Marketing Strategy & Toolkit Creation
Who are your clients? What do they want (or don’t know they want yet)? What is the most engaging manner in which to address them? Of course all brands are different and no hard and fast rules apply across the board.
However, for us a distinct, individual marketing strategy for any brand begins with a solid foundation with all checks and balances in place. Based on your particular needs, here’s how we do it:
Prepare a full analysis and monitor current opportunities within your brand category;
Conduct a comprehensive review of your competitive set, including customer data and other research to determine existing and future marketing plans, projects and programs to propel your brand forward;
Work in tandem with your team to establish a fiscally responsible budget with realistic, real-time ROI goals, along with assistance for the management of the financials;
Streamline the coordination and management of all your marketing initiatives − brand and co-op activities, special events, you name it – from conception to implementation, and beyond.