Public Relations Strategy & Management
PR today is an array of ever-changing ways and means, which profoundly affects how a brand is covered by the press and the multitudes of media outlets out there. What worked just a few years back may or may not fly in today’s digital age.
But have no fear, we’re on top of the game and along with our tried and true tactics, we continually work on new and emerging strategies to cement your presence in the press. That stated we pride ourselves on our ability to secure the best – and most importantly, positive – press coverage to establish brand awareness in the media. This is how it works:
Our extensive experience and solid working relationships with local, regional, national and niche outlets ensure the coverage you receive will be noteworthy and newsworthy;
Whether promoting an upcoming event, important corporate announcements, or simply engaging with, and nurturing, existing relationships for short and long lead coverage, we work diligently to create positive awareness that is consistent with your brand and its unique mission;
Media training is a critically important skill set for a brand’s representatives to have in their arsenal, and we’ll coach your team on best practices as they relate to PR and the sometime tricky mechanizations of the media;
And as with all of our efforts on your behalf, we quantify our PR work by establishing, and typically exceeding, achievable goals on a quarterly basis.